Shop Locally

I write a monthly column for a local publication called Tidewater Women called “What’s in Season” (you can see all my other publications and press on my MORE BEETS page). The column usually just reviews whatever local produce is around that month, where you can get it and then a few recipes on what to do with it. But for December, I was inspired to write something more . . . well, inspired. More like my holiday mantra, if you will. The column is below, in it’s entirety and can be found in its original form on the Tidewater Women Website.

Shop Locally

The holidays are upon us, and there is no escaping them. As I contemplate what I love about the holidays, I must confess that shopping is not one of my favorite things. It isn’t that I hate giving people things or that I’m not generous. It’s just that the materialism of the whole thing really weighs me down. After my 15th trip to Target or my 5th Amazon order of the season, shopping just starts to feel meaningless. What is this stuff? Does the person I’m buying for need it? Where did my money just go? What multinational, billion-dollar corporation did I just stuff the pockets of?

I know I’m not the only person looking for a more meaningful way of giving, and so I offer up a solution: shop local. There are several reasons to shop local this season. The gifts are more likely to be unique or one-of-a-kind. Shopping local helps support your local economy. It helps support an artisan, farmer, producer, or craftsman, therefore ensuring that these members of our community have a better holiday season. Finally, the gifts will seem thoughtful and creative.

My 30+ person extended family does a Pollyanna-style gift exchange every Christmas, and last year the gift I contributed was a locally themed basket of goodies, which included goat’s milk soap, locally produced wine, jam, peanuts, and other items representative of Hampton Roads. My cousin Sara ended up getting the basket, and I told her if she didn’t like it, I would switch gifts with her. To my delight she loved it! She even texted me a few months later when her soap ran out, asking where she could buy more. She appreciated the thought, creativity, and uniqueness of the gift. She didn’t mind that it wasn’t the latest and greatest piece of technology or a gift card to her favorite store or that it didn’t hold the highest dollar value. The basket of locally sourced gifts meant way more than that because it represented a half a dozen family-owned companies or producers, all being supported by my local purchases.

Here are some great ways to shop local this season. Many farmers markets are holding special holiday markets including Old Beach Farmers Market on 19th street at the Oceanfront in the Croc’s parking lot, which will have a holiday market on December 15. Additionally the Portsmouth City Farmers Market will be open every Saturday through December 22, the Smithfield Farmers Market will be open for holiday markets on December 1 and 15, and the Virginia Beach Farmers Market on Dam Neck Road is open every day, year round.

Several retail outlets also carry locally produced items, such as Heritage Natural Market on Laskin Road, Westside Produce & Provisions on Colley Avenue, and any of Taste Unlimited’s six locations. You can also sign up for Coastal Farms Co-op, which sources products from over 50 area farms and producers and uses an online ordering system with weekly drop-offs all over Hampton Roads. A co-op membership or CSA subscription would also make a great gift for the person who has everything. And while there is not a lot of variety in fresh produce at the moment, there are still wonderful local food items that make great gifts—like fresh baked bread, homemade dried herb seasoning, jams and jellies, salsas, cheese, honey, peanuts, wine, and more.

So this holiday, skip the long lines at the store and start a shop-local revolution! The person on the receiving end of your gift is sure to be delightfully surprised and possibly inspired to support, shop, and give local themselves next year.
For more information on the markets and businesses listed above, visitwww.buylocalhamptonroads.org

Rachel Burns
 is the director of Buy Fresh Buy Local Hampton Roads. Visit 
www.buylocalhamptonroads.orgwww.facebook.com/buylocalhr, and www.twitter.com/buylocalhr.

Herb Jelly

A few weeks ago my mom, myself and a friend of ours went to an herb preservation workshop where we learned how to make herb vinegar as well as herb infused oils and jams and jellies. I have a jar of herb vinegar stewing away in the back of a cabinet, which I will blog about soon, but it’s so easy to do it’s almost pitiful. In the meantime, our friend Theresa took on the more complicated process of making herb jellies and at a dinner this past week she presented us each with a jar of basil and rosemary jelly. I was so excited to try this flavor combination with anything I could find: fruit, bread, meats, cheese, an old flip flop – whatever!
The whole thing was made even more appealing by just how adorable the jelly was to begin with:

Rosemary and Basil Jelly

So this morning for breakfast, I decided to try it with a slice of multi-grain bread and some fresh, local peaches I got from the farmers market this past week. I know, peaches with rosemary and basil may not be the first thing that comes to your mind, but it should be! This combo was amazing. The heartiness of the bread, the sweet but herbal flavors of the jam and the tart but subtly sweet peaches were perfection. It doesn’t look like much and I realize you can hardly see my bread for all the peach, but seriously – amazing.

Multi-grain bread with herb jelly and peaches.

If you are already making jams and jellies, then add this recipe to your repertoire:

Herb-Apple Jelly

  • 4-5 fresh basil sprigs
  • 1 fresh rosemary branch (not too large or flavor will overpower the jelly)
  • 3 cups unsweetened apple juice
  • 4 ½ cups sugar
  • 3 oz. liquid Pectin (1 pkg.)

Make this jelly with different fresh herb combinations, either basil with rosemary or
thyme with mint. It’s good on toast, and excellent on pork and chicken.

You will need 6 clean (8-oz.) jelly jars and two-part lids (seal and screw-on band). Fill a
large stockpot or canner with water and bring to a boil over high heat. Sterilize jars and
lids. Keep at a simmer while you prepare the jelly.

Tie basil and rosemary sprigs in cheese-cloth. Place in a 5-quart pot along with apple
juice and sugar. Bring to a full boil and continue boiling for 1 minute.

Add pectin, stir well, and boil for 3 minutes. Remove and discard cheesecloth with
herbs; skim foam if needed. (you may also add a teaspoon of butter to reduce foaming)

Pour hot jelly into sterilized jars. Wipe jar rim if necessary, press on lid, and screw on
band. (If there’s any extra jelly, you can enjoy it right away and it will last in your fridge
for a while.) Work quickly but carefully, as the jelly will be very hot. Place jars in
simmering water and raise heat to bring water to a boil. Boil jars for 5-10 minutes, then
remove and allow to cool to room temperature. Leave for 24 hours.

You should hear the jars pop shortly after removing them from the canner. This
indicates that it’s sealed. When cool, the lids should be smooth and flat. Store for up to
a year in a cool, dark area out of direct sunlight.

This recipe and the others we received in the workshop are courtesy of local personal chef and herb-master, Elizabeth Meska. 

 

I can’t wait to try this jelly with so many other things. Anybody have any suggestions?